The Coolest 2019 SEO Checklist

5 SEO styles that will matter most in 2019
Google’s heavily investing to be the best. SEOs are trying to adjust to adjustments that follow. That’s how SEO styles are born. Let’s view what tendencies shall make a difference in 2019.
Sponsored Content: SEO PowerSuite about November 13, 2018 at 7:30 am
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To be atop the waves, consider your SEO strategy beforehand. A shortcut to success: get to know the upcoming trends and workout an action plan for each.

This year, Google’s shaken the world using its mobile- and speed-related efforts. As a result, most of next year’s SEO initiatives are expected in this direction. However, some “non-Google” game-changers may also influence how exactly we build our SEO campaigns. Let’s explore these developments and ways to embrace them.

1. Mobile-first indexing
In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has notified you about any of it already.

Remember, a mobile-first index does not mean “mobile-only.” There’s a single index with both mobile and desktop versions still. However, the complete “mobile-first” buzz implies that Google will end up being using the mobile versions for ranking once the site’s migrated.

It really is got by you, right? Together with your mobile version being the primary one for ranking, there’s no excuse to procrastinate with mobile-friendliness.

Action plan:

Any mobile version type is fine. Take into account a few moments Just. Google’s Tendencies Analyst John Mueller mentioned: “If you would like to go responsive, perform it prior to the mobile-first launch” better. So, if your site hasn’t migrated yet, and you’ve been considering switching, do it now. Plus, Google strongly recommends against m-dot and responsive for the same page, as it confuses crawlers.
To understand how search engine spiders see your mobile web pages, crawl them with a mobile bot. For instance, WebSite Auditor can perform it for you:

Track your mobile webpages’ loading speed. It’s easy with PageSpeed Insights.
Regularly check whether your pages deliver impeccable user experience. You can use WebSite Auditor and its own mobile performance section because of this task.

2. Page speed
Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. July In, it got a twin sibling - mobile page speed’s turn into a ranking factor for mobile.

This crucial change demands understanding which metrics matter for Google when it comes to page speed evaluation.

Historically, when analyzed in PageSpeed Insights, a niche site was evaluated based on technical parameters just. Now, both for mobile and desktop, it’s graded regarding to two different metrics: Optimization and, a new one, Speed.

The game-changing part here is how Speed score is generated. The data for the metric’s taken from Chrome User Experience survey, the real users’ performance data source. It reflects how your website loads for each visitor. It’s certainly hard to measure how fast each visitor’s device loads your site. As a result, the metric’s impossible to complete local tests.

As for Optimization score, you can totally control it by fixing all the presssing issues stopping your site from loading fast.

So, which metric has the strongest influence on ranks? Based on the mobile page swiftness experiment by SEO PowerSuite, the correlation between the page’s Optimization rating and its position in SERPs is strong (0.97). And there is absolutely no correlation between your page’s position and its Speed score. Basically, now Google can rate your site as slow, however your rankings stay the same.

However, Speed metric is something new, therefore it’s clear Google’s testing it. As time passes, those correlations may change.

Action plan:

Optimization score is what matters now for rankings. Luckily, site optimization and result tracking are in the hands totally. Google’s nicely provided a useful list of recommendations. The Best 19 SEO Rubric You may also refer to the even more detailed guide on enhancing the Optimization score.

3. Brand mainly because a ranking signal
Gary Illyes, Google Webmaster Developments Analyst, has mentioned at Pubcon that Google uses on the web brand mentions in its search algo. There’re two ways a brand can be utilized by it as a ranking signal.

Of all First, through unlinked brand mentions, the internet search engine learns that your brand’s an entity. By further examining all the properties mentioning it, Google gets a much better picture of your authority in a specific field.

Second, each component’s sentiment and context matters: reputation, trust, advertising, complaint-solving, etc. Through context, Google learns to tell the nice from the bad. For example, its Search Quality Guidelines state that reputation matters for ranks. Consequently, the sentiment around brand mentions make a difference the site’s rankings.

Action plan:

Backlinks are a strong ranking signal still. However, building links fast is usually rarely a white-hat business. Utilize the charged power of linkless backlinks then. Mention your brand name whenever you have an all natural opportunity online.
Cater to your reputation. Make an effort to address the clients’ pains with your brand. Engage with happy clients as well. For that, monitor mentions of your brand on the web. Try the monitoring tool Awario for finding such linkless mentions all over the Web.

Find influencers ready to talk about you (but who haven’t realized it yet) or who already are talking about your brand. Awario device has everything to help you here as well.
Look at your competitors. By reverse-engineering their strategies, you will look at your own SEO efforts holistically, not single-pointedly. For that, consider the competitors’ brand mentions to see how they grow awareness. Or get a deep analysis of your competition’ strengths and weaknesses.
4. GDPR
Let’s bet you got annoyed this spring when your inbox got filled with Privacy and GDPR Policy mails. What’s this thing?

GDPR may be the General Data Protection Regulation passed in europe. It regulates a very nagging issue - who owns the info created by users’ interactions online. From on now, it’s users who do, not corporations which gather it. Consequently, users is now able to request to observe what personal data the business has about them and ask because of its correction or export. If a company doesn’t adhere to the regulations, it can be hit with severe fines (€20 mln or 4% of the company’s annual revenue).

This regulation impacts the EU companies and customers. However, international companies should also comply with GDPR. As a result, Google’s made a decision to introduce adjustments into its Analytics. Now all personal consumer data expires after 26 months since it was gathered. Such data includes demographic and affinity data (previous kept perpetually) and doesn’t consist of sessions and goal completions. Nevertheless, each site owner can transform this data collection default period. Plus, it’s now feasible to delete the data of specific users upon their request.

Action plan:

In case you have no European customers:

You can switch to the “usually do not automatically expire” choice in Google Analytics. Beware that real way Google shakes off an individual data protection responsibility you. Plus, these user data control initiatives can extend well outside the EU. Just wait for it.

If you have European customers or plan to:

Review all the resources collecting user data on your site. Be sure you don’t send some personal data to Google Analytics unintentionally;
Update your Online privacy policy file by GDPR requirements;
Revise your cookie consent type. It should have the next content: what information you collect, why you do it, where you shop it, affirm the info’s guarded;
If you use Google Tag Manager, activate IP anonymization. Don’t worry, you will still have a general idea where your traffic originates from. It will be a little less precise just.
5. Amazon search

First things first, Amazon’s not really a universal search engine. It’s an very similar to Google’s algo, but used for internal search within Amazon webpages. What’s the fuss about then? Well, increasing numbers of people go to Amazon to accomplish shopping straight. According to a study, 56% of consumers visit Amazon first if indeed they have shopping in brain. 51% talk with Amazon after finding something elsewhere.

These figures reveal that Amazon’s starting to be Google of e-commerce. It implies that in the event that you sell something and you’re not on Amazon, you are passing up on those 56% of potential customers.

Thus, if you’re a vendor of books, music, electronics, etc., include optimization for Amazon into your SEO strategy.

Action plan:

1. Run keyword research. To become more industry-wise, use Amazon itself. Rank Tracker, for example, has Amazon Autocomplete keyword research tool:


Make item’s title&description efficient and user-friendly (+ smart usage of keywords);
Provide high-quality images;
Focus on “backend keywords” (or meta tags, if in Google’s terms). They tell Amazon algo that a specific item targets a particular keyword on the site;
Track customers’ testimonials and address complaints.
Looking at the entire year ahead…
Few trends, but big changes. While everything mobile are going far, we still have to monitor Amazon and GDPR’s consequences. This list’s a prediction still, surely have zillions of things to discuss in 2019 we’ll. Year What are your thoughts on an SEO scenery for the next?